Content Pillars
Providing Everything You Need
Story-Driven Food & Experiences
This pillar focuses on using food as a medium for storytelling rather than just review. Instead of simply showcasing what she eats, Colette frames each experience through emotion, memory, or personal reflection. This could include moments tied to family, cultural identity, or specific life phases. By doing this, food becomes more than content. It becomes a narrative tool that builds connection. This pillar is where her strongest engagement comes from, as it encourages comments, shares, and deeper audience interaction. It also allows for natural integration with cafes and restaurants while maintaining authenticity. Brands benefit from this approach because their product is placed within a meaningful context rather than a transactional review.
Lifestyle & Real Life
This pillar highlights the realities of being a student navigating school, routines, and personal growth. It includes day-in-my-life content, productivity habits, chaotic or unfiltered moments, and glimpses into her personality such as ADHD, hobbies, and daily routines. The goal is to build relatability and trust by showing both the polished and unpolished sides of life. This pillar is essential for audience retention because it allows followers to see themselves in her content. It also creates opportunities for partnerships with brands in fashion, tech, and everyday essentials, as these products can be naturally integrated into her routines.
Self-Care & Insight
This pillar focuses on thoughtful, reflective content that offers value to the audience. It includes mindset shifts, realistic self-care practices, and advice based on personal experience. Rather than presenting herself as an expert, Coco positions herself as someone who is learning and sharing along the way. This balance makes her content feel both credible and approachable. This pillar is particularly important for attracting beauty, wellness, and lifestyle brands, as it aligns with products that support well-being and personal growth. It also strengthens her identity as a creator who provides more than just visual content.
Target Audience
Colette’s audience is primarily composed of Gen Z females between the ages of 13–24, with a strong concentration in the 13–17 range. They are based mainly in Canada, the United States, and the United Kingdom, and are highly engaged with content that blends lifestyle, food, and self-improvement. This audience is in a transitional stage of life, navigating school, identity, and personal growth, which makes them particularly responsive to content that feels both aspirational and relatable.
They follow Colette for her opinions, recommendations, and ability to articulate everyday experiences in a way that feels meaningful. They are drawn to her aesthetic, but stay for her personality and perspective. This audience values authenticity, emotional connection, and practical advice they can apply to their own lives. They are also highly influenced by social media in their purchasing decisions, making them an ideal demographic for brands in fashion, beauty, and wellness. Colette’s ability to build trust with this audience makes her a strong partner for brands looking to create long-term relationships rather than one-time promotions.